Blueberry Life life insurance review 2026
A look at Blueberry Life’s term life insurance for people with diabetes and other chronic conditions: the policy, its underwriter, benefits and ratings.
- Defaqto
- 3 out of 5 stars
- Level and decreasing term
- Trustpilot
- Unavailable
- No score (guideline breach), 48 reviews
- Entry age
- 18–65
- 5–40 year terms
- Cover amount
- £20k–£500k
- Maximum depends on age
In a nutshell
A specialist UK life insurance intermediary, launched as Bluezone in 2023, that sells term cover online for people living with diabetes and other chronic conditions. The policies it sells today are underwritten by Shepherds Friendly.
- Sells one product, Blueberry Life Insurance: term cover for one person that pays a lump sum on death or terminal illness, as level or decreasing cover.
- Aimed at people with type 1 or type 2 diabetes, pre-diabetes, high cholesterol, high blood pressure or high BMI.
- Open to UK residents aged 18 to 65, with terms of 5 to 40 years and cover from £20,000 to £500,000. The maximum cover falls with age.
- Premiums are guaranteed not to change, and the online application takes around 5 minutes and is advertised as needing no medical tests.
- Every policyholder gets a free year of the Gro Health app. When we checked in September 2026, Blueberry Life’s quote page offered new customers a £50 Amazon gift card or a FreeStyle Libre 2 sensor.
- Defaqto rates the policy 3 stars out of 5 for both level and decreasing term cover. Trustpilot shows no score for the company, citing a breach of its guidelines.
Who are Blueberry Life?
Blueberry Life is authorised and regulated by the Financial Conduct Authority (FCA) as an insurance intermediary, not as an insurer. The policy it sells is a contract between the person covered and The Shepherds Friendly Society Limited, which is the insurer.
- Company
- Blueberry Life Ltd
- Type of firm
- Insurance intermediary
- FCA firm reference
- 1016598
- Registered in England and Wales
- No. 11468537
- Registered office
- Fora, One Canada Square, London, E14 5AA
- Former name
- BLUEZONE INS LTD (until August 2024)
- Insurer
- The Shepherds Friendly Society Limited
The company was founded by Dr Karan Mehta, a former medical doctor whose doctorate studied risk prediction models for people with type 2 diabetes. According to its investor Insurtech Gateway, the spark for the business was a chat with his uncle, who has type 2 diabetes, which made him realise how hard it can be for people with chronic illnesses to get affordable life insurance. Dr Mehta is still a director, and the company’s announcements name him as chief executive.
His co-founder, Chris Bracegirdle, has a PhD in machine learning and stepped down as a director in April 2024.
The business launched in June 2023 as Bluezone, offering life insurance for people with type 2 diabetes. It rebranded as Blueberry Life in September 2024 and widened its cover to type 1 diabetes, pre-diabetes, high blood pressure, high BMI and high cholesterol.
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2018
Company incorporated as BLUEZONE INS LTD
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2022
Raises a £1.5m seed round led by Insurtech Gateway and AV8 Ventures
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2023
Bluezone launches life cover for people with type 2 diabetes
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2024
Rebrands as Blueberry Life and becomes directly authorised by the FCA
Bluezone’s first policy was set up with the insurer Covéa Life and the reinsurer Gen Re. By October 2023 it had launched an upgraded version of its cover through a partnership with the mutual Shepherds Friendly, which underwrites the policies Blueberry Life sells today.
Shepherds Friendly is a mutual owned by its members rather than shareholders, founded on Christmas Day 1826 and regulated by the FCA and the Prudential Regulation Authority. It reported paying 96% of its income protection claims in 2024, but that figure is for its own income protection plans, not for the life cover sold by Blueberry Life.
Until December 2024, Blueberry Life was an appointed representative of its investor Insurtech Gateway. The FCA Register shows it as authorised in its own right since 2 December 2024, although a help-centre article dated 7 May 2025 still describes it as an appointed representative of Gateway Platform Services Limited.
Blueberry Life describes itself as being in the early stages of its growth.
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Blueberry Life life insurance ratings and reviews
Here’s how Blueberry Life is rated by customers and by independent product experts. When we checked on 24 September 2026, Trustpilot was not showing a score for the company.
| Review site | Rating | What it means |
|---|---|---|
| Trustpilot | Unavailable | Trustpilot says the company’s rating is unavailable because of a breach of its guidelines: Blueberry Life is “displaying Trustpilot content in a misleading way”. The page lists 48 reviews, 2 of them from the last 12 months, and 94% of all its reviews are 5-star. View on Trustpilot (opens in a new tab) |
| Defaqto | 3 stars | Defaqto rates each product from 1 to 5 stars. Blueberry Life Insurance has 3 stars for both level and decreasing term cover — see the ratings for each policy below. View on Defaqto (opens in a new tab) |
Defaqto ratings for each Blueberry Life policy
Defaqto rates Blueberry Life Insurance separately as a level term and as a decreasing term policy, and gives it the same 3-star rating in both categories.
| Policy | Range | Defaqto rating |
|---|---|---|
| Level term life insurance | Blueberry Life Insurance | 3 out of 5 stars |
| Decreasing term life insurance | Blueberry Life Insurance | 3 out of 5 stars |
Ratings checked on 24 September 2026 and may have changed since. Defaqto ratings: defaqto.com (opens in a new tab)
Blueberry Life’s ‘Get a quote’ page says it is “rated Excellent on Trustpilot”, but Trustpilot itself shows no rating for the company because of the breach of its guidelines.
With 48 reviews in total, and 2 in the last 12 months, there is not much recent customer feedback to go on, so it’s worth reading individual reviews rather than relying on the star breakdown alone.
What does Blueberry Life life insurance cover?
Blueberry Life Insurance pays a cash lump sum if the person covered dies during the policy term, or is diagnosed with a terminal illness that is expected to lead to death within 12 months. Each policy covers one person, and the payout is made in pounds sterling.
It is designed for people living with diabetes and other chronic conditions. Blueberry Life’s specialism is type 1 and type 2 diabetes, and it also offers cover for pre-diabetes, high cholesterol, high blood pressure and high BMI.
You choose how much cover you need, from £20,000 up to £500,000 depending on your age, and how long the policy should last, from 5 to 40 years, as long as you’re no older than 90 when it ends. The payout could help your family with:
- Mortgage or rent payments
- Household bills and everyday living costs
- Childcare, school or university costs
- Outstanding loans and credit cards
- A cash gift or inheritance for the people you love
The policy covers you anywhere in the world, but you must be a UK resident when you take it out.
It has no cash value: if you reach the end of the term without making a valid claim, nothing is paid out.
Blueberry Life life insurance policy options
Blueberry Life sells one policy, Blueberry Life Insurance, which you can take as level or decreasing cover. Both last for a set term of 5 to 40 years and pay out if you die or are diagnosed with a terminal illness during that time.
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Level coverThe cover amount stays the same throughout the term.
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Decreasing coverThe cover amount reduces each month and reaches zero by the end of the term.
Level term life insurance
With level cover, the amount paid out stays the same for the whole policy. Blueberry Life’s policy summary points out that it doesn’t keep up with inflation, so it may be worth less in the future.
Level cover is often used to protect a family’s income and everyday costs, or to cover an interest-only mortgage where the amount owed doesn’t go down.
Decreasing term life insurance
With decreasing cover, the amount of cover reduces each month after the start date and reaches zero by the end of the term. The reduction is equivalent to an annual interest rate of 8%.
Blueberry Life suggests decreasing cover for people paying off a mortgage or loan. The premium is the same every month, and the total cost over the term may be lower than for level cover.
The policy summary warns that decreasing cover may not fully pay off a mortgage if you change the mortgage without adjusting your cover, or if your mortgage rate rises above the rate used by the policy. The policy wording also says the policy does not guarantee to clear any outstanding debt.
Who can apply
To apply, you must be a UK resident aged 18 to 65 when the policy starts, which the policy wording defines as living in the UK for at least 40 weeks in every 52. The application asks about the medical conditions you’ve been diagnosed with and the medications you take, and the insurer can change or decline a quote once it has your full application.
The policy wording says no advice or personal recommendation is given, so you need to check yourself that the cover suits your needs.
Blueberry Life life insurance at a glance
The key limits for each type of cover. The cover you’re offered depends on your circumstances and the insurer’s assessment.
| Limit | Level cover | Decreasing cover |
|---|---|---|
| Age when you apply | 18–65 | 18–65 |
| Cover must end by age | 90 | 90 |
| Policy term | 5–40 years | 5–40 years |
| Minimum cover | £20,000 | £20,000 |
| Maximum cover, age 18–40 | £500,000 | £500,000 |
| Maximum cover, age 41–50 | £300,000 | £300,000 |
| Maximum cover, age 51–60 | £200,000 | £200,000 |
| Maximum cover, age 61–65 | £100,000 | £100,000 |
| Cover amount over the term | Stays the same | Falls each month to zero |
| Single or joint | Single | Single |
| Premiums | Fixed | Fixed |
Limits from the Blueberry Life Insurance policy summary and policy wording (version 5.1, December 2024), checked 24 September 2026.
What affects the cost of Blueberry Life life insurance?
The price you’re offered depends on your circumstances and the cover you choose. Blueberry Life says the personal information you give, the policy term and the amount of cover are used to calculate premiums, with factors such as your weight, smoking status, age and any pre-existing conditions used to estimate risk: the higher the estimated risk, the higher the premium. It also says decreasing cover may cost less in total than level cover. The main factors are:
- Your age
- Your weight
- Whether you smoke
- Any pre-existing conditions
- Level or decreasing cover
- How long you want cover for
- How much cover you want
Once your policy starts, the premium is guaranteed not to change for the duration of the policy. It is collected monthly by Direct Debit, and a minimum premium applies when you choose the minimum cover amount.
Blueberry Life does not charge fees on top of the premium for administering your insurance. It is paid commission by the insurer for every policy sold.
The homepage also advertises ‘reward-driven premiums’, with lower premiums or bigger payouts for healthy living, but marks the feature ‘Coming soon’. The current policy wording guarantees that the premium will not change.
In general, cover costs less the younger and healthier you are when you take it out. Comparing plans from several insurers is the simplest way to see what’s available for your circumstances.
Blueberry Life life insurance benefits & extras
According to the current policy summary and policy wording (version 5.1, December 2024) and Blueberry Life’s website, the Blueberry Life Insurance policy comes with these features:
| Benefit | What it does | Available with |
|---|---|---|
| Terminal illness cover | Pays the cover amount if you’re diagnosed with a terminal illness that is expected to lead to death within 12 months. Claims are accepted in the final year of the policy, even if you then outlive the term. | Available with: Level and decreasing cover |
| Gro Health app | A free one-year subscription to the Gro Health app, including 24/7 health coaching and support with nutrition, sleep, activity and mental wellbeing. | Available with: Every policyholder |
| Guaranteed premiums | The premium is guaranteed not to change for the duration of the policy. | Available with: Level and decreasing cover |
| Worldwide cover | You’re covered anywhere in the world, as long as you were a UK resident when you took out the policy. | Available with: Level and decreasing cover |
| Reinstatement | If the policy lapses, it can be restarted within 90 days by paying the missed premiums and declaring that your health hasn’t changed. | Available with: Lapsed policies |
Writing a Blueberry Life policy in trust
The policy wording lets you transfer the policy to one or more people or to a company, either by assignment or by placing it in trust, so the cover amount is paid to them when you die. If the policy is assigned or in trust, the payout goes to the assignee or trustee.
It is your responsibility to make sure the trust or assignment is effective and legally valid. The policy wording says you may want independent advice, and the policy summary suggests professional advice if you’re unsure.
According to the policy summary, if the policy is placed under a suitable trust or assigned, the payout on death would not normally form part of your estate for inheritance tax purposes.
Without a trust or assignment, the payout on death goes to your personal representative to distribute under your will, and payment is made once it’s established who should be paid — for example after probate has been granted.
Read how trusts work, and what other insurers offer, in our guide to life insurance in trust.
Blueberry Life free gift offers
Note: Free gifts are offered by select brokers only, our life insurance brokers do not offer free gifts.
When we checked Blueberry Life’s website on 24 September 2026, its ‘Get a quote’ page offered new customers a £50 Amazon gift card, issued after the third monthly premium has been received. New customers can choose one FreeStyle Libre 2 glucose monitoring sensor instead.
To qualify, you must buy the policy directly through Blueberry Life and pay the first three monthly instalments without default. The reward is sent within 30 days after the third instalment. The FreeStyle Libre 2 option is a single sensor designed to be worn for up to 14 days. Blueberry Life says the offer may be withdrawn or changed at its discretion without prior notice.
Blueberry Life also runs a refer-a-friend scheme. When a friend you refer takes out cover, you each get a £50 Amazon gift card once they have paid their third monthly premium. There’s no limit on how many friends you can refer, but the friend’s policy must start within 3 months of the referral, and the scheme can’t be combined with any other offer.
Some offer banners on the site were out of date when we checked. The homepage showed a ‘Boosted March Offer’ and a pop-up for customers who join in February, and the quote page led with a ‘For July only’ offer to pay back the first 3 months of premium. The dated offer terms we found, for July 2025 and January 2026, have both closed, so check which offer applies before you buy.
See other insurers’ offers and their conditions in our guides to life insurance with a free gift and over 50 life insurance with a free gift.
How to make a Blueberry Life life insurance claim
Claims are administered by Shepherds Friendly or by Covéa Life Limited, depending on the policy, so check your policy documents to see which applies. For policies with Shepherds Friendly, you or your personal representative can claim by phone, by email or online.
Have the policy number, the life insured’s home postcode and the reason for the claim ready. Before paying, the insurer needs a completed claim form together with proof to validate the claim.
Anyone can start a claim, but they need to show they are the right person to receive the payout. Once a claim is approved, payment is made as soon as it’s established who should be paid, for example once probate has been granted or a valid trust has been provided.
If your policy is administered by Covéa Life Limited, contact Covéa Life on 0333 130 4546 (9am–5pm) or by email at fspclaimspost@coveainsurance.co.uk.
Complaints about the sale or administration of your policy go to Blueberry Life: the policy wording gives mypolicy@blueberrylife.com, and the terms of business name a complaints manager at complaints@blueberrylife.com. For complaints about the policy or a claim, the current policy wording names Shepherds Friendly (blueberrycomplaints@shepherdsfriendly.co.uk). If you’re still not satisfied, you may be able to take your complaint to the Financial Ombudsman Service.
- Claims phone (Shepherds Friendly)
- 0161 495 6499
- Claims line hours (Shepherds Friendly)
- Mon–Thu 9am–5pm, Fri 9am–4pm
- Claims email
- blueberryclaims@shepherdsfriendly.co.uk
- Make a claim online
- blueberrylife.com/claims (opens in a new tab)
- Claims by post
- Claims Team, Shepherds Friendly Society, Haw Bank House, 2 High St, Cheadle, Cheshire, SK8 1AL
Key policy terms
A few terms from the current policy summary and policy wording (version 5.1, December 2024) that are worth knowing before you apply. Always check the policy wording for the exact product you’re offered.
| Term | Blueberry Life policies |
|---|---|
| Cooling-off period | 30 days from the start date, with a refund of premiums paid as long as no claim has been made |
| Cancelling later | Possible at any time by email or in writing, with no cancellation fee, but premiums already paid are not refunded |
| Missed premiums | You get 30 days to pay; if 2 monthly payments in a row are missed, the policy ends |
| Suicide exclusion | Death from suicide or intentional serious self-injury in the first year of the policy is not covered |
| War exclusion | Death directly or indirectly caused by war is not covered |
| Terminal illness | Claim if death is expected within 12 months, diagnosed by a doctor based in the UK or another listed country |
| Honest answers | Incorrect answers could mean a claim is not paid or the policy is cancelled |
| Medical exam | Blueberry Life advertises no medical tests; the online application asks about your conditions and medications |
| Write in trust | Yes, by trust or assignment, which you arrange yourself |
| Changes to terms | The insurer may change the terms and conditions at any time with 30 days’ notice |
| Tax | The payout is usually free of UK income tax and capital gains tax, but may count towards your estate for inheritance tax |
| Compensation scheme | Covered by the Financial Services Compensation Scheme: you may be entitled to compensation if the insurer can’t meet its liabilities |
| Cash-in value | None |
Is Blueberry Life life insurance good?
Blueberry Life is a specialist option for people living with diabetes or conditions such as high blood pressure, high cholesterol or high BMI. Its single policy, level or decreasing term cover paying out on death or terminal illness, is underwritten by Shepherds Friendly, a mutual founded in 1826. Premiums are fixed, you apply online, and policyholders get a free year of the Gro Health app.
The trade-offs are that the range is narrow: there’s no critical illness cover or joint policy, you must be 65 or under to apply, and the maximum cover falls with age, to £100,000 for people aged 61 to 65. Defaqto rates the policy 3 stars out of 5, and when we checked in September 2026, Trustpilot showed no score for the company, saying it was displaying Trustpilot content in a misleading way.
The right insurer for you depends on your health, your needs and the price you’re offered, so it’s worth comparing Blueberry Life with other insurers.
Pros
- Specialist cover for people with diabetes and other chronic conditions
- Underwritten by Shepherds Friendly, a mutual founded in 1826
- Premiums guaranteed not to change for the whole policy
- Terminal illness cover included
- Online application in around 5 minutes, advertised as needing no medical tests
- Free year of the Gro Health app, with 24/7 health coaching
Cons
- One product only: no critical illness, income protection or joint cover
- Entry age 18–65, and maximum cover falls to £100,000 from age 61
- 3-star Defaqto rating for both level and decreasing cover
- Trustpilot shows no rating because of a breach of its guidelines
- The insurer can change the terms with 30 days’ notice, and there is no cash-in value
Blueberry Life life insurance policy documents
Before you take out a policy, it’s worth reading the policy summary and policy wording. These official Blueberry Life documents are a good place to start:
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Blueberry Life Insurance policy summary (opens in a new tab)
A short overview of the cover, eligibility, exclusions, cancellation and how to claim (version 5.1, December 2024).
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Blueberry Life Insurance policy wording (opens in a new tab)
The full terms of the policy, including definitions, maximum cover by age, exclusions and trusts (version 5.1, December 2024).
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Blueberry Life terms of business (opens in a new tab)
How Blueberry Life works as an intermediary, how it is paid and how to make a complaint.
Documents are published by Blueberry Life and open on its website. Blueberry Life may update them — the version you receive with your policy is the one that applies.
Blueberry Life life insurance FAQs
You can apply if you’re aged 18 to 65 when the policy starts, and the policy must end by age 90. The maximum cover falls with age, from £500,000 at 18 to 40 to £100,000 at 61 to 65.
Blueberry Life is an insurance intermediary. Its current policy is provided by The Shepherds Friendly Society Limited (Shepherds Friendly). Depending on the policy, claims are administered by Shepherds Friendly or by Covéa Life Limited.
Blueberry Life is aimed at people with diabetes: its specialism is type 1 and type 2 diabetes, and it also covers pre-diabetes, high cholesterol, high blood pressure and high BMI. The insurer can still change or decline a quote once it has your full application.
When you apply for cover you will be asked questions about your health and lifestyle, and based on this and the amount of cover requested, the insurer will decide if a medical is required or not.
Blueberry Life advertises an online application with no medical tests. It asks about the medical conditions you’ve been diagnosed with and the medications you currently take.
No. Blueberry Life sells one product: level or decreasing term cover for one person, paying out on death or terminal illness. It does not offer critical illness cover, income protection, family income benefit, whole of life, over 50s or joint policies.
Yes, if you’re diagnosed with a terminal illness that is expected to lead to death within 12 months. Claims are accepted in the final year of the policy even if you then outlive the term.
Yes. The policy can be assigned or placed in trust so the payout goes to a specific person or company. It’s up to you to set this up in a legally valid way, and the policy documents suggest getting advice first.
Yes, at any time and with no cancellation fee. If you cancel within 30 days of the start date, premiums you’ve paid are refunded as long as no claim has been made; after that, they are not.
To cancel, email mypolicy@blueberrylife.com or write to Blueberry Life, One Canada Square, London, E14 5AA.
For policies administered by Shepherds Friendly, call 0161 495 6499, email blueberryclaims@shepherdsfriendly.co.uk or claim online at blueberrylife.com/claims. If your policy is administered by Covéa Life, call 0333 130 4546.
Sources
The facts on this page come from these sources.
- Wikimedia Commons — Wikimedia Commons file page – London : Tower Hamlets - One Canada Square (Lewis Clarke, CC BY-SA 2.0) (opens in a new tab), commons.wikimedia.org, accessed 24 September 2026.
- Companies House — Companies House – BLUEBERRY LIFE LTD (11468537) company overview (opens in a new tab), find-and-update.company-information.service.gov.uk, accessed 24 September 2026.
- Blueberry Life — Blueberry Life – About us (mission, founder, former name Bluezone) (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Insurtech Gateway — Bluezone is live! Chronic illness life insurance. (Insurtech Gateway blog, 15 June 2023) (opens in a new tab), insurtechgateway.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life homepage – diabetes life insurance (term life product page) (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life "Get a quote" page – new customer offers and freebies (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life terms of business (opens in a new tab), assets.blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life Insurance policy summary (version 5.1, December 2024) (opens in a new tab), assets.blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life Insurance policy wording (version 5.1, December 2024) (opens in a new tab), assets.blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life help centre – Life Insurance articles (claims, premiums, cancellation, payouts) (opens in a new tab), help.blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life help centre – Application articles (eligibility, cover amounts, terms, cover start) (opens in a new tab), help.blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Gro Health – one year free membership for Blueberry Life policyholders (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — New Customer Offer terms and conditions (£50 Amazon gift card or FreeStyle Libre 2 sensor) (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Trustpilot — Trustpilot – Blueberry Life (blueberrylife.com) company page: rating unavailable (breach of guidelines), 48 reviews (opens in a new tab), uk.trustpilot.com, accessed 24 September 2026.
- Defaqto — Defaqto Star Ratings (Life & Protection) for Blueberry Life (opens in a new tab), defaqto.com, accessed 24 September 2026.
- Health & Protection (healthcareandprotection.com) — Blueberry Life secures FCA direct authorisation (Health & Protection, 2 December 2024) (opens in a new tab), healthcareandprotection.com, accessed 24 September 2026.
- Companies House — Companies House – BLUEBERRY LIFE LTD (11468537) officers (opens in a new tab), find-and-update.company-information.service.gov.uk, accessed 24 September 2026.
- Blueberry Life — Bluezone Insurance Rebrands to Blueberry Life (Blueberry Life news article) (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Bluezone Partners with Shepherds Friendly (Blueberry Life news, 16 September 2024) (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Insurtech Gateway — Life insurtech business Bluezone raises £1.5M (Insurtech Gateway blog, 3 May 2022) (opens in a new tab), insurtechgateway.com, accessed 24 September 2026.
- Financial Conduct Authority — FCA Financial Services Register – BLUEBERRY LIFE LTD (firm reference number 1016598) (opens in a new tab), register.fca.org.uk, accessed 24 September 2026.
- Blueberry Life — New Life Insurance Solution for People with Type 2 Diabetes Launches in UK (Covéa Life and Gen Re) (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- COVER (covermagazine.co.uk) — Bluezone upgrades life cover with Shepherds Friendly partnership (COVER, 2 October 2023) (opens in a new tab), covermagazine.co.uk, accessed 24 September 2026.
- Shepherds Friendly — UNDERWRITER Shepherds Friendly – About Shepherds Friendly (founded 1826, mutual) and legal/regulatory statement (opens in a new tab), shepherdsfriendly.co.uk, accessed 24 September 2026.
- Shepherds Friendly — UNDERWRITER Shepherds Friendly (not Blueberry Life) – income protection claims paid in 2024 (96%); no life insurance claims figures published (opens in a new tab), shepherdsfriendly.co.uk, accessed 24 September 2026.
- Blueberry Life — Blueberry Life help centre – General articles (FCA authorisation, complaints, ICO registration) (opens in a new tab), help.blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — Blueberry Life refer a friend page and referral terms (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — July New Customer Offer (July 2025, Selected Customers) terms and conditions (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
- Blueberry Life — New Customer Offer (January 2026, Selected Customers) terms and conditions (opens in a new tab), blueberrylife.com, accessed 24 September 2026.
Related pages
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Best life insurance
What to compare when you choose a policy.
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Term life insurance
Cover for a set number of years, with level or decreasing cover.
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Decreasing term life insurance
The payout falls over the term, often in line with a mortgage.
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Life insurance in trust
How a trust works and how it can affect the payout.
