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National Assurance life insurance review 2026

National Assurance’s over 50s life insurance and income cover: who is behind the brand, who provides the cover, the terms, claims figures and ratings.

Defaqto
2 out of 5 stars
Over 50s plan
Fairer Finance
3 out of 5 stars
Over 50s plan
Maximum cover
£20,000
Over 50s plan
Entry age
50–80
50–75 if you smoke
White corner building with a Howden sign above the ground-floor window on Market Square, Bicester, photographed at dusk
Howden Insurance on Market Square, Bicester. National Assurance is a trading style of Howden Employee Benefits & Wellbeing Limited, part of the Howden Group.

In a nutshell

A Howden trading style rather than an insurer: National Assurance arranges an over 50s whole of life plan that is designed, underwritten and administered by National Friendly, a Bristol mutual established in 1868, and an accident, sickness and unemployment policy underwritten by AmTrust Specialty Limited.

  • Over 50s Life Insurance pays a fixed cash sum of up to £20,000 when you die, with guaranteed acceptance and no medical questions, for UK residents aged 50 to 80 (50 to 75 if you smoke).
  • In the first two years it pays the cash sum only for an accidental death; for any other death in that time it pays back the premiums paid. After two years it pays whatever the cause of death.
  • Premiums are fixed when the policy starts and stop on the policy anniversary after your 85th birthday, while cover continues for life. The plan has no cash-in value.
  • Both products include a free will. The Accident Sickness and Unemployment Cover also includes Clinic in a Pocket, with remote GP appointments, second medical opinions, counselling and physiotherapy.
  • The over 50s plan is rated 2 stars out of 5 by Defaqto and 3 stars by Fairer Finance.
  • The over 50s documents date from April 2022 and still name Assured Futures Ltd, which has since been renamed and dissolved. The current website names Howden Employee Benefits & Wellbeing Limited.

Who are National Assurance?

National Assurance is a trading style of Howden Employee Benefits & Wellbeing Limited, which is part of the Howden Group and describes itself as an independent insurance intermediary that acts as your agent. National Assurance says it creates and develops life, health and income protection insurance products, and works with insurers and administrators to adapt them to its customers’ needs.

Trading style of
Howden Employee Benefits & Wellbeing Limited
FCA firm reference
312841
Registered in England and Wales
No. 02248238
Registered office
One Creechurch Place, London EC3A 5AF
Group
Howden Group
Over 50s plan insurer
National Friendly (National Deposit Friendly Society Limited)
Over 50s plan insurer’s Financial Services Register no.
110008
Income cover insurer
AmTrust Specialty Limited

National Assurance doesn’t provide the insurance itself. Its Simple Over 50s Life Product is designed, underwritten and administered by National Friendly, and the policy terms form the basis of the contract between you and National Friendly. National Friendly is a trading name of National Deposit Friendly Society Limited, a mutual society based in Bristol that is owned by its members and was established in 1868.

The Accident Sickness and Unemployment Cover is AmTrust Specialty Limited’s Income, Mortgage and Commitments Protection Insurance. AmTrust underwrites it, and Trent-Services (Administration) Limited administers it.

  1. 1868

    National Friendly, the insurer behind the over 50s plan, is established

  2. 1988

    The company now called Howden Employee Benefits & Wellbeing Limited is incorporated

  3. 1994

    Howden is founded in London by David Howden and two friends

  4. 1995

    Assured Futures Limited, named on the 2022 over 50s documents, is incorporated

  5. 2022

    The Simple Over 50s Life Product documents, naming National Friendly as the insurer, take effect on 1 April

  6. 2023

    Assured Futures is renamed Howden Life & Health Limited

  7. 2025

    The former Assured Futures company is dissolved

The company behind the brand has changed. The 2022 over 50s policy summary and terms say National Assurance is a trading name of Assured Futures Ltd, registered at 2 Des Roches Square, Witney. The current website and the income cover wording name Howden Employee Benefits & Wellbeing Limited instead. Assured Futures was renamed Howden Life & Health Limited on 1 November 2023 and dissolved on 28 October 2025. Howden Life & Health’s announcement of the new name said insurance policies would not change in any way.

Howden Employee Benefits & Wellbeing Limited was incorporated on 26 April 1988 and has had several names, including Punter Southall Health and Protection Limited from 2015 to 2019. The FCA register shows it as authorised since 14 January 2005, and Companies House lists Howden UK&I Holdings Limited, with 75% or more of the shares, as its person with significant control, notified on 11 August 2023.

Its terms of business list National Assurance Services among its trading names, alongside Howden Life & Health, Forever Assured Services, CLA Healthcare and Assurity. Howden says it began in 1994 with three people and a dog and now has 25,000 people, and that between its local offices and partner network it can serve clients in 115+ countries across 6 continents.

Whether it’s the right choice for you depends on the cover you need and the price you’re offered, so it’s worth comparing plans before you decide.

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Who needs cover?

£150,000
25 years

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National Assurance life insurance ratings and reviews

Here’s how National Assurance’s over 50s plan is rated by independent product experts, along with two customer review scores that need some context. The Trustpilot score is for Howden Life & Health, another trading style of the same Howden company, and the Smart Money People page is for a company called National Assurance that the site describes as a health insurance provider.

National Assurance ratings by review site
Review site Rating What it means
Defaqto 2 stars Defaqto rates each product from 1 to 5 stars. It rates National Assurance’s Simply Over 50s Life Product 2 stars in its over 50s life assurance category. View on Defaqto (opens in a new tab)
Fairer Finance 3 stars Fairer Finance’s product rating for the Simple Over 50s Life Product, which it lists as “via Assured Futures”, with premiums stopping at 85 and level cover. View on Fairer Finance (opens in a new tab)
Trustpilot (Howden Life & Health) 4.9 / 5 · Excellent Based on 12,059 reviews of Howden Life & Health, 3,147 of them in the last 12 months, with 93% giving 5 stars. The profile is claimed, with a paid Trustpilot subscription, and Howden Life & Health invites its customers to leave reviews. View on Trustpilot (Howden Life & Health) (opens in a new tab)
Smart Money People 3.97 / 5 · Good Based on 7 reviews of a company called National Assurance, which Smart Money People describes as a health insurance provider. One of the reviews, from 2 August 2024, is tagged Health Insurance. View on Smart Money People (opens in a new tab)

Defaqto rating for the National Assurance over 50s plan

Defaqto rates each product from 1 to 5 stars. It lists National Assurance in its over 50s life assurance category, where the Simply Over 50s Life Product has 2 stars.

Defaqto ratings for each National Assurance policy
Policy Range Defaqto rating
Over 50s life insurance Simply Over 50s Life Product 2 out of 5 stars

Ratings checked on 24 September 2026 and may have changed since. Defaqto ratings: defaqto.com (opens in a new tab)

Defaqto lists the plan as the “Simply Over 50s Life Product”, while the policy documents and Fairer Finance call it the “Simple Over 50s Life Product”. Defaqto gives it 2 stars out of 5 and Fairer Finance 3 stars.

What does National Assurance life insurance cover?

National Assurance’s life cover is its Over 50s Life Insurance, which it describes as easy-to-buy whole of life insurance for the over 50s looking to leave a sum to pay for the funeral, help a loved one or leave a legacy. The policy documents call it the Simple Over 50s Life Product.

It pays a one-off cash sum when you die. You choose the level of cover, up to £20,000, and it stays fixed for the life of the policy. The policy summary says the cash payment could help pay towards funeral expenses or any outstanding debts, or just leave loved ones a gift. The money could help your family with:

  • Funeral costs
  • Outstanding debts
  • Household bills and everyday living costs
  • A cash gift or inheritance for the people you love

How much the plan pays depends on when you die. In the first two years it pays the cash sum only for an accidental death; if you die of anything else in that time, it pays an amount equal to all the premiums you’ve paid. After two years, it pays the cash sum whatever the cause of death, including disease, natural causes or illness.

The plan isn’t a savings or investment plan and has no cash-in or surrender value at any time. Depending on how long you live, the premiums you pay in total may be more than the cash sum paid out, and inflation will reduce the value of the cash sum over time.

National Assurance also sells Accident Sickness and Unemployment Cover, which pays a monthly sum for up to 12 months if you can’t work because of an accident or sickness, or lose your job through no fault of your own, depending on the cover you choose. It’s covered in the policy options below.

National Assurance life insurance policy options

National Assurance’s website lists two products: Over 50s Life Insurance, a whole of life plan with guaranteed acceptance that is designed, underwritten and administered by National Friendly, and Accident Sickness and Unemployment Cover, an income protection policy underwritten by AmTrust Specialty Limited.

  • Over 50s whole of life
    Pays a fixed cash sum when you die, with guaranteed acceptance and no medical questions. Full cover for any cause of death after the first two years.
  • Accident, sickness and unemployment
    Pays a monthly sum for up to 12 months if you can’t work because of an accident or sickness, or lose your job through no fault of your own, depending on the cover you choose.

Over 50s Life Insurance (Simple Over 50s Life Product)

You can take out the plan if you’re aged 50 to 80 and don’t smoke, or 50 to 75 if you smoke. You also need to be physically living in the UK and be a UK citizen or have permission to live in the UK permanently. The UK here means England, Scotland, Wales and Northern Ireland, not the Channel Islands or the Isle of Man.

If you meet those conditions, acceptance is guaranteed: there’s no health assessment or medical, and the website says there are no medical questions. The policy starts as soon as your application has been processed, and the start date is shown in your policy schedule.

The website offers cover of up to £20,000. The amount you choose stays fixed for the life of the policy, and the premium is guaranteed when the policy starts and won’t be increased. You pay monthly by direct debit until the policy anniversary after your 85th birthday. After that, no more premiums are due and you stay covered for the rest of your life.

You can hold more than one of National Friendly’s over 50s whole of life plans, as long as the total monthly premium across them doesn’t exceed £100. A policy that takes you over the limit isn’t valid and is cancelled, and the premiums paid for it are returned without interest.

Accidental death cover in the first two years

For the first two years, the cash sum is paid only if you die an accidental death: death solely from, and within 90 days of, a physical injury caused by external, violent and visible means in a sudden and unforeseen event. If you die in those two years from any other cause, the plan pays a sum equal to all the premiums you’ve paid.

The accidental death cover doesn’t pay the cash sum for a death caused by sickness, disease or a naturally occurring or degenerative condition; suicide or intentional self-inflicted injury; taking drugs, drinking alcohol or consuming poisonous substances; actively taking part in a riot, civil commotion, uprising, war or criminal act; hazardous pursuits such as motor sports, mountaineering that needs ropes and guides, potholing or diving with breathing apparatus; or aviation, except as a fare-paying passenger on a commercial licensed aircraft.

After the first two years, the cash sum is paid whatever the cause of death.

Accident Sickness and Unemployment Cover

National Assurance’s income cover is AmTrust Specialty Limited’s Income, Mortgage and Commitments Protection Insurance, administered by Trent-Services (Administration) Limited. It’s designed to protect part of your monthly income if you become unemployed through no fault of your own or can’t work because of an accident or sickness, depending on the cover you choose.

It pays up to £2,000 a month or 65% of your normal income, whichever is lower, for at most 12 monthly payments. Payments don’t start until any waiting or excess period has ended, and no unemployment payments are made if the cause of your unemployment happens in the first 120 days, unless you’re replacing cover from another provider.

You must be 18 or over and under 64 when the policy starts (the website says ages 18 to 63), and have been working and living in the UK continuously for the last 6 months. Employed and self-employed people can apply, and the self-employed are covered for unemployment caused by business failure. You can’t be covered if you work less than 16 hours a week or are in casual, seasonal or temporary work, and cover ends when you retire or reach 65, whichever is earlier.

Unemployment cover doesn’t pay if you accept voluntary redundancy, resign or retire, and you must have registered and signed on at a Job Centre. A medical condition you had symptoms of, or treatment, medication or advice for, in the 12 months before the policy starts isn’t covered, unless you’ve been free of symptoms and treatment for it for 24 months before your claim. Claims for stress, anxiety, depression or other mental or nervous disorders need you to be under the care of a psychiatric specialist or psychiatric nurse, and back or spinal claims need confirmation from a healthcare professional and x-ray or MRI evidence.

The annual premium is paid in monthly instalments at no extra cost. The policy renews each year unless you say otherwise, and you’re told about any changes to the premium or terms 45 days before renewal. It has no cash-in value, and you can cancel within 30 days of the start date for a refund of premium, as long as you haven’t made and don’t intend to make a claim.

National Assurance Over 50s Life Insurance vs Accident Sickness and Unemployment Cover

The two products do different jobs: one pays a lump sum when you die, the other pays a monthly sum for a limited time if you can’t work because of an accident or sickness, or lose your job through no fault of your own, depending on the cover you choose. Here’s how they compare:

National Assurance Over 50s Life Insurance vs Accident Sickness and Unemployment Cover
Feature Over 50s Life Insurance Accident Sickness and Unemployment Cover
What it pays One-off cash sum when you die Monthly sum for up to 12 months
Age when you apply 50–80 (50–75 if you smoke) 18–63
Maximum £20,000 £2,000 a month or 65% of normal income, whichever is lower
Insurer National Friendly AmTrust Specialty Limited
Health Guaranteed acceptance, no medical questions Conditions you had symptoms of or treatment for in the 12 months before cover starts are excluded, unless you’ve been free of them for 24 months before a claim
Premiums Fixed; stop at the policy anniversary after your 85th birthday Annual premium paid monthly; renewed each year
Free will Included Included
Clinic in a Pocket Not listed on the product card Included
Cash-in value None None
Cooling-off period 30 days 30 days

From the National Assurance website, the Simple Over 50s Life Product policy summary and terms (2022) and the AmTrust policy documents, checked 25 September 2026.

National Assurance over 50s plan at a glance

The key limits of the over 50s plan, from the website and the policy summary and terms effective 1 April 2022.

National Assurance over 50s plan at a glance
Limit Over 50s Life Insurance
Age when you apply 50–80 (50–75 if you smoke)
Health assessment or medical None
Maximum cover £20,000
Accidental death only First 2 years
Premiums Fixed, monthly by direct debit
Premiums stop Policy anniversary after 85th birthday
Length of cover Rest of your life
Maximum premium £100 a month in total if you hold more than one National Friendly over 50s whole of life plan
Cash-in value None
Insurer National Friendly

Limits from the National Assurance website and the Simple Over 50s Life Product policy summary and terms, checked 25 September 2026.

What affects the cost of National Assurance life insurance?

Acceptance on the over 50s plan is guaranteed without a health assessment or medical, and the policy summary says the monthly premium depends on:

  • Your age when the policy starts
  • The amount of cover you choose

The premium is guaranteed when the policy starts and won’t be increased. You pay it monthly by direct debit from a UK bank or building society account (unless National Friendly approves otherwise) until the policy anniversary after your 85th birthday. If you hold more than one National Friendly over 50s whole of life plan, the total monthly premium across them can’t exceed £100.

Because the plan lasts for life, the policy summary says it’s difficult to say how much you’ll pay overall, and depending on how long you live, the total premiums may be more than the cash sum paid out.

On the Accident Sickness and Unemployment Cover, the annual premium is paid in monthly instalments at no extra cost, and you’re told about any change to the premium 45 days before the policy renews each year.

You can ask for a quote for either product on National Assurance’s website; by sending the form, you agree to National Assurance contacting you about your quote by phone and email. Howden Employee Benefits & Wellbeing Limited, the company behind the brand, says it’s usually paid by insurers through commission, by fees paid by you, or both.

Comparing plans from several insurers is the simplest way to see what’s available for your circumstances.

National Assurance life insurance benefits & extras

National Assurance says many of its products include Clinic in a Pocket and/or a free will as an added-value benefit, and that Clinic in a Pocket gives you and your immediate family access to medical services from over 5,000 UK medical professionals. The website describes these benefits:

Benefits included with National Assurance policies
Benefit What it does Available with
Free will Create a legally binding will in less than 20 minutes, drafted using precedents used by professional estate planners and solicitors. A voucher is sent by email and text within 14 days of your cover starting, and help is available on 01785 338292. Available with: Over 50s Life Insurance and Accident Sickness and Unemployment Cover
Remote GP Private GP appointments by video or phone, with clinical advice, private prescriptions and medication delivery, sick notes and referral letters. You, your spouse or partner and children aged 26 and under get an uncapped number of consultations a year, subject to a fair usage policy. Available with: Accident Sickness and Unemployment Cover (Clinic in a Pocket)
Second medical opinions Two consultations a year, shared between you, your spouse or partner and children aged 26 and under. Available with: Accident Sickness and Unemployment Cover (Clinic in a Pocket)
Mental health support A counselling service, with six consultations a year shared between you and your spouse or partner. Available with: Accident Sickness and Unemployment Cover (Clinic in a Pocket)
Physiotherapy Six consultations a year shared between you and your spouse or partner. Available with: Accident Sickness and Unemployment Cover (Clinic in a Pocket)

Clinic in a Pocket’s lifestyle and nutrition consultations and its Health MOT, which checks 20 health markers, are only included in Term Life Assurance. That isn’t one of the two products the website lists.

How much life insurance do you need?

Add up what your family would need to cover, then take away your savings and any cover you already have.

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Loans, car finance, credit cards

Your take-home pay

Until children are independent

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Funeral and other one-off costs

Subtracted from total

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Your estimate

£500,000

based on the figures you entered

  • Mortgage £180,000
  • Income replacement £280,000
  • Other debts £8,000
  • Children’s education £40,000
  • Final expenses £4,000
  • Less savings & existing cover −£15,000

£512,000 of costs less £15,000 is £497,000, rounded up to the nearest £5,000.

An on-screen estimate based on the figures you enter. It isn’t a recommendation or a quote.

How it works, with a worked example: Life insurance calculator

National Assurance over 50s life insurance

National Assurance’s over 50s plan is the Simple Over 50s Life Product, arranged by National Assurance and designed, underwritten and administered by National Friendly. It pays a fixed cash sum when you die, and acceptance is guaranteed, with no health assessment or medical, for UK residents aged 50 to 80, or 50 to 75 if you smoke. The website offers cover of up to £20,000 and includes a free will.

In the first two years it pays the cash sum only for an accidental death, and pays back the premiums for any other death. Premiums are fixed and stop on the policy anniversary after your 85th birthday, with cover continuing for life.

Entry age
50–80 (50–75 if you smoke)
Guaranteed acceptance
Yes, no health assessment or medical
Maximum cover
£20,000
Accidental death only
First 2 years
Premiums stop
Policy anniversary after 85th birthday
Maximum premium
£100 a month in total if you hold more than one National Friendly over 50s whole of life plan
Cooling-off period
30 days
Insurer
National Friendly
Defaqto rating
2 stars
Fairer Finance rating
3 stars

Compare other insurers’ over 50s plans in our guides to over 50s life insurance, guaranteed life insurance and over 60s life insurance.

Writing a National Assurance policy in trust

The over 50s terms say the policy can’t be transferred to anyone else, but that, depending on your circumstances, it may be appropriate to put it into trust, and that you should take independent professional legal advice if you want to.

The policy summary says payouts won’t be subject to income tax or capital gains tax, but may be subject to inheritance tax. Howden says using a trust should mean the money paid out from a life insurance policy isn’t part of your estate.

Howden Life & Health, another trading style of the same Howden company, runs a trust form service for life policies, and both National Assurance and National Friendly are options in the insurer list on its online form. Howden fills in the trust form from your details and sends it to you to sign and have witnessed, and you then send it to the insurer, which registers the trust. You are automatically a trustee and must choose at least one more; trustees must be at least 18 and have a UK address.

Howden notes that a trust usually can’t be cancelled once it has been set up, and the policy can’t then be cancelled without the trustees’ permission.

Read how trusts work, and what other insurers offer, in our guide to life insurance in trust.

National Assurance free will offer

Note: Free gifts are offered by select brokers only, our life insurance brokers do not offer free gifts.

Both National Assurance products, the Over 50s Life Insurance and the Accident Sickness and Unemployment Cover, include a free will.

You’re sent a voucher by email and text within 14 days of your policy cover starting. National Assurance says you can create a legally binding will in less than 20 minutes, drafted using precedents used by professional estate planners and solicitors, and that help is available on 01785 338292.

Offer shown on the National Assurance website, checked 25 September 2026.

See other insurers’ offers and their conditions in our guides to life insurance with a free gift and over 50 life insurance with a free gift.

Does National Assurance pay out?

National Assurance arranges its policies but doesn’t settle claims: Howden’s terms of business say all claims are processed by the insurer, and that Howden has no authority to settle claims on insurers’ behalf. Claims on the over 50s plan go to National Friendly, whose claims report page shows the first three figures below without saying which period they cover. The fourth is from National Friendly’s 2024 results:

Over 50s Life Cover claims paid (National Friendly)
100%
Paid in claims (National Friendly)
£14.7m
Total claims handled (National Friendly)
4,361
National Friendly claims paid within its 3-day service-level agreement in 2024
97%

Source: National Friendly claims report page and 2024 results, checked 25 September 2026. The claims report page gives no period for its figures.

The claims report page doesn’t say whether the 100% figure includes the Simple Over 50s Life Product, and National Friendly’s member claims page lists Over 50s Life Cover and Simple Over 50s Life members as separate groups.

National Friendly says claims decisions are reached within 3 working days once it has the information it needs, that the same dedicated claims handler looks after a claim throughout, and that it is a 2025 Claims Charter signatory. In the first half of 2025 it assessed 95% of claims within its three-day service-level agreement, and it reported a claims Net Promoter Score of 76.

On the over 50s plan, a death in the first two years that isn’t an accidental death is paid as a return of the premiums rather than the full cash sum. If a premium is still unpaid when a claim is made, it’s deducted from the payout, and nothing is paid if death happens after the policy has been cancelled.

How to make a National Assurance life insurance claim

Claims on the over 50s plan go to National Friendly. The person making the claim should contact National Friendly by phone or in writing as soon as they can, with the policy number, home postcode and reason for the claim ready.

Before paying, National Friendly needs its completed claim form and proof to validate the claim: for example the original death certificate or evidence of a fatal accident, such as a coroner’s or police report, and proof of the claimant’s right to the money, such as a grant of probate, a will, or letters of representation or administration.

Claims on the Accident Sickness and Unemployment Cover go to the administrator, Trent-Services, by phone, email or post. You must tell them as soon as possible and no later than 30 days after the end of the waiting period, and unemployment claimants need to show proof of about 5 job applications a month. Howden Life & Health’s list of insurer contacts gives the same phone number for National Assurance.

Howden says that, on request, it will guide customers through a claim, but it has no authority to settle claims on behalf of insurers.

Over 50s claims (National Friendly)
0333 014 6244
Over 50s line hours
Mon–Fri, 8am–6pm, excluding bank holidays
Over 50s claims email
info@nationalfriendly.co.uk
Over 50s claims post
National Friendly, 11-12 Queen Square, Bristol BS1 4NT
Income cover claims (Trent-Services)
01285 626020
Income cover claims email
admin@trent-services.co.uk
National Assurance enquiries
support@nationalassurance.co.uk

Over 50s contact details are from the 2022 Simple Over 50s Life Product documents; income cover details are from the AmTrust policy wording.

Key policy terms

A few terms that are worth knowing before you apply. These come from the Simple Over 50s Life Product policy summary and terms, effective 1 April 2022, so always check the documents for the exact policy you’re offered.

National Assurance key policy terms
Term National Assurance policies
Cooling-off period 30 days, with a refund of any premiums paid
Cancelling later You can cancel at any time, but premiums aren’t refunded
Missed premiums 30 days to pay; two consecutive unpaid months cancel the policy, with no refund
First two years Cash sum paid for accidental death only; other deaths get back the premiums paid
Suicide exclusion Excluded from the accidental death cover in the first two years
Medical exam None: acceptance is guaranteed if you meet the eligibility rules
Cash-in value None
When the policy ends When a claim is made
Tax No income tax or capital gains tax on the payout, but it may be subject to inheritance tax
Write in trust May be appropriate; the terms recommend independent legal advice
Moving abroad Cover can continue if premiums are still paid from a UK bank or building society
Changes to the terms Reasonable changes if law, regulation or tax changes, with 60 days’ written notice
Accessible formats Documents available in audio, large print or Braille
FSCS protection You may be entitled to compensation if National Friendly can’t meet its liabilities
Complaints National Friendly on 0333 014 6244 or complaints@nationalfriendly.co.uk, aiming for a final written response within 3 business days, or 4 to 8 weeks for complex complaints

Is National Assurance life insurance good?

National Assurance is a Howden trading style rather than an insurer, and its life cover is an over 50s plan provided by National Friendly, a Bristol mutual established in 1868. The plan offers guaranteed acceptance, with no medical questions, to UK residents aged 50 to 80 (75 if you smoke), with cover of up to £20,000. The premium is fixed from the start, payments stop on the policy anniversary after your 85th birthday, cover lasts for life, and a free will is included.

The trade-offs are that only an accidental death is paid in full in the first two years, the plan has no cash-in value, and depending on how long you live you could pay in more than it pays out. Cover is limited to £20,000, Defaqto rates the plan 2 stars out of 5 and Fairer Finance 3 stars, and the over 50s documents date from April 2022 and still name Assured Futures, a company that has since been renamed and dissolved.

The right plan for you depends on your needs and the price you’re offered, so it’s worth comparing National Assurance with other over 50s plans.

Pros

  • Guaranteed acceptance from 50 to 80 (75 if you smoke), with no medical questions
  • Premium fixed from the start and guaranteed not to increase
  • No more premiums after the policy anniversary following your 85th birthday, with cover continuing for life
  • Insured by National Friendly, a mutual society established in 1868
  • Free will included with both products
  • 30-day cooling-off period with a refund of any premiums paid

Cons

  • Only an accidental death is paid in full in the first two years
  • No cash-in value, and total premiums may be more than the payout
  • Cover of up to £20,000, and smokers can only apply up to age 75
  • Two missed monthly premiums in a row cancel the policy, with no refund
  • Rated 2 stars out of 5 by Defaqto
  • The 2022 over 50s documents still name Assured Futures, a company since renamed and dissolved

National Assurance life insurance policy documents

Before you take out a policy, it’s worth reading the policy summary and terms for the exact product you’re offered. The over 50s documents took effect on 1 April 2022 and name National Friendly as the insurer; the income cover documents are AmTrust Specialty Limited’s.

Documents open on cdn.mooso.co.uk. They may be updated — the version you receive with your policy is the one that applies.

National Assurance life insurance FAQs

You can take out the plan between the ages of 50 and 80 if you don’t smoke, or 50 and 75 if you smoke. You also need to be living in the UK and be a UK citizen or have permission to live in the UK permanently.

No. National Assurance is a trading style of Howden Employee Benefits & Wellbeing Limited, which describes itself as an independent insurance intermediary and is part of the Howden Group. Its over 50s plan is underwritten by National Friendly. The 2022 over 50s documents name Assured Futures Ltd as the company behind the brand; Assured Futures was renamed Howden Life & Health Limited in November 2023 and dissolved in October 2025.

National Friendly. The Simple Over 50s Life Product is designed, underwritten and administered by National Friendly, a trading name of National Deposit Friendly Society Limited. The Accident Sickness and Unemployment Cover is underwritten by AmTrust Specialty Limited.

The website offers over 50s cover of up to £20,000. You choose the level of cover, and it stays fixed for the life of the policy.

Claims on the over 50s plan are paid by National Friendly, whose claims report page says it paid 100% of its Over 50s Life Cover claims, with no period given and without saying whether this includes the Simple Over 50s Life Product. In the first two years, the plan pays the full cash sum only for an accidental death.

When you apply for cover you will be asked questions about your health and lifestyle, and based on this and the amount of cover requested, the insurer will decide if a medical is required or not.

For the National Assurance over 50s plan, acceptance is guaranteed if you meet the eligibility criteria, with no health assessment or medical, and the website says there are no medical questions.

If you die an accidental death in the first two years, the cash sum is paid. If you die from any other cause in that time, the plan pays a sum equal to all the premiums you’ve paid. After two years, the cash sum is paid whatever the cause of death.

On the policy anniversary after your 85th birthday. After that no more premiums are due, and your cover continues for the rest of your life.

The terms say it may be appropriate to put your policy into trust, depending on your circumstances, and that you should take independent professional legal advice to do so. Howden Life & Health’s online trust form lists both National Assurance and National Friendly as insurers.

Yes. If you cancel within the 30-day cooling-off period, any premiums you’ve paid are refunded. You can cancel at any time after that, but you won’t get your premiums back, and the plan has no cash-in value.

This review is for general information only. Life Cover Quotes does not endorse any specific insurance company.

Sources

The facts on this page come from these sources.

  1. Wikimedia Commons — Wikimedia Commons file page – Howden Insurance on Market Square, Bicester (photo by David Howard, CC BY-SA 2.0; Commons category Howden Group) (opens in a new tab), commons.wikimedia.org, accessed 25 September 2026.
  2. National Assurance — National Assurance website: products (Over 50s Life Insurance, Accident Sickness and Unemployment Cover), Clinic in a Pocket, Free Will, contact (opens in a new tab), nationalassurance.co.uk, accessed 25 September 2026.
  3. Howden Life & Health (Howden Employee Benefits & Wellbeing Limited) — Terms of Business Agreement, Howden Employee Benefits & Wellbeing Limited (linked as "Terms of Business" from the National Assurance website; redirected from /common-page/terms-conditions) (opens in a new tab), howdenlifeandhealth.co.uk, accessed 25 September 2026.
  4. National Assurance / National Friendly — Simple Over 50s Life Product Policy Summary, effective 1 April 2022 (NA PS 04.22) (opens in a new tab), cdn.mooso.co.uk, accessed 25 September 2026.
  5. National Friendly (National Deposit Friendly Society Limited) — About us, National Friendly (underwriter of National Assurance's Simple Over 50s Life Product) – mutual society, history, and legal/regulatory statement (opens in a new tab), nationalfriendly.co.uk, accessed 25 September 2026.
  6. National Assurance / AmTrust Specialty Limited — Income, Mortgage and Commitments Protection Insurance: Insurance Product Information Document (AmTrust Specialty Limited, NA_IPID_AMT_v2_0225), for Accident Sickness and Unemployment Cover (opens in a new tab), cdn.mooso.co.uk, accessed 25 September 2026.
  7. National Assurance / AmTrust Specialty Limited — Income, Mortgage and Commitments Protection Insurance policy wording (underwritten by AmTrust Specialty Limited, NA_PW_AEL_V3_0225), for Accident Sickness and Unemployment Cover (opens in a new tab), cdn.mooso.co.uk, accessed 25 September 2026.
  8. National Assurance / National Friendly — Simple Over 50s Life Product Terms and Conditions (policy conditions), effective 1 April 2022 (NA TC 04.22), linked as "Policy Wording" on the Over 50s product card (opens in a new tab), cdn.mooso.co.uk, accessed 25 September 2026.
  9. Defaqto — Defaqto Star Ratings (Life & Protection) for National Assurance (opens in a new tab), defaqto.com, accessed 24 September 2026.
  10. Fairer Finance — Fairer Finance product ratings – Over 50s life insurance (National Assurance Simple Over 50s Life Product (via Assured Futures) – 3 stars; product rating, not a customer-experience rating) (opens in a new tab), fairerfinance.com, accessed 25 September 2026.
  11. Companies House — Companies House – HOWDEN LIFE & HEALTH LIMITED (03040737), previously ASSURED FUTURES LIMITED – overview (dissolved) (opens in a new tab), find-and-update.company-information.service.gov.uk, accessed 25 September 2026.
  12. Howden Life & Health (Howden Employee Benefits & Wellbeing Limited) — Why Howden Life & Health is the new name for Assured Futures (Howden Life & Health article, with the site footer legal statement) (opens in a new tab), howdenlifeandhealth.co.uk, accessed 25 September 2026.
  13. Financial Conduct Authority — FCA Financial Services Register – Howden Employee Benefits & Wellbeing Limited (FRN 312841), the firm that trades as National Assurance (opens in a new tab), register.fca.org.uk, accessed 25 September 2026.
  14. Companies House — Companies House – HOWDEN EMPLOYEE BENEFITS & WELLBEING LIMITED (02248238), the company that trades as National Assurance – overview (opens in a new tab), find-and-update.company-information.service.gov.uk, accessed 25 September 2026.
  15. Howden Group Holdings — About us, Howden Group Holdings (the group that Howden Employee Benefits & Wellbeing Limited, trading as National Assurance, belongs to) (opens in a new tab), howdengroupholdings.com, accessed 25 September 2026.
  16. Companies House — Companies House – HOWDEN EMPLOYEE BENEFITS & WELLBEING LIMITED (02248238) – persons with significant control (parent company) (opens in a new tab), find-and-update.company-information.service.gov.uk, accessed 25 September 2026.
  17. Trustpilot — Trustpilot – Howden Life & Health (howdenlifeandhealth.co.uk), 4.9 from 12,059 reviews. Company-wide profile of the broker brand Howden Life & Health (Howden Life & Health and National Assurance are both trading styles of Howden Employee Benefits & Wellbeing Limited); not a National Assurance profile, and no Trustpilot profile exists for nationalassurance.co.uk (opens in a new tab), uk.trustpilot.com, accessed 25 September 2026.
  18. Smart Money People — Smart Money People – National Assurance reviews (company page, 3.97/5 'Good' from 7 product reviews, all tagged Health Insurance, dated 2016 to 2024; the page does not link to a website, so it is not confirmed to be the same National Assurance; reviewer names removed) (opens in a new tab), smartmoneypeople.com, accessed 25 September 2026.
  19. Howden Life & Health (Howden Employee Benefits & Wellbeing Limited) — Putting your life policy into trust: Howden Life & Health trust form service (National Assurance listed as an insurer option) (opens in a new tab), howdenlifeandhealth.co.uk, accessed 25 September 2026.
  20. National Friendly (National Deposit Friendly Society Limited) — Claims performance at a glance, 2026 Claims Report landing page (National Friendly, underwriter of National Assurance's Simple Over 50s Life Product); the figures are shown as images and the page does not state the period they cover (opens in a new tab), nationalfriendly.co.uk, accessed 25 September 2026.
  21. National Friendly (National Deposit Friendly Society Limited) — National Friendly reports strong 2024 growth (press release, 19 February 2025) – 2024 claims service figures of the underwriter of National Assurance's Simple Over 50s Life Product (opens in a new tab), nationalfriendly.co.uk, accessed 25 September 2026.
  22. National Friendly (National Deposit Friendly Society Limited) — Claims – how to make a claim (National Friendly, which designs, underwrites and administers National Assurance's Simple Over 50s Life Product; covers Simple Over 50s Life members) (opens in a new tab), nationalfriendly.co.uk, accessed 25 September 2026.
  23. National Friendly (National Deposit Friendly Society Limited) — National Friendly reports strong H1 growth and record income protection sales (press release, 6 August 2025) – H1 2025 claims service figures of the underwriter of National Assurance's Simple Over 50s Life Product (opens in a new tab), nationalfriendly.co.uk, accessed 25 September 2026.
  24. Howden Life & Health (Howden Employee Benefits & Wellbeing Limited) — Our Panel of Insurers & Contacts (Howden Life & Health) – insurer phone numbers, incl. National Assurance under Income & Mortgage Protection and National Friendly under Life Insurance and Over 50s Life Insurance (opens in a new tab), howdenlifeandhealth.co.uk, accessed 25 September 2026.
  25. National Friendly (National Deposit Friendly Society Limited) — Contact us, National Friendly (underwriter and administrator of National Assurance's Simple Over 50s Life Product) – phone, opening hours, email, postal address, complaints (opens in a new tab), nationalfriendly.co.uk, accessed 25 September 2026.

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