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Aviva critical illness cover review 2026

A closer look at Aviva’s Critical Illness Plan: who can apply, the conditions it covers, children’s cover, its costs and terms, claims and ratings.

Conditions covered
52
41 full payment, 11 additional
Entry age
18–64
Must end before age 76
Maximum cover
£1,000,000
Level, decreasing or increasing
Children’s cover
Up to £25,000
Or 50% of your cover if lower

Key facts are for the Critical Illness Plan, the critical illness cover you can buy directly from Aviva.

In a nutshell

Aviva’s direct critical illness cover is the Critical Illness Plan. It pays a lump sum if, during the policy term, you’re diagnosed with one of the conditions it defines and you survive for at least 10 days. It doesn’t pay out if you die. Through financial advisers, Aviva also sells standalone Critical Illness+, and life and critical illness cover under Life Insurance+.

  • It covers 52 conditions: 41 critical illnesses that pay your full cover amount, and 11 additional critical illnesses, such as carcinoma in situ of the breast and low-grade prostate cancer, that pay a smaller amount and leave the policy running.
  • You can apply at 18 to 64 if you’re a permanent UK resident. The policy lasts 5 to 50 years, must end before you turn 76 and can cover up to £1,000,000.
  • Your children are covered automatically from 30 days old to their 18th birthday, or their 21st in full-time education. The plan pays the lower of £25,000 or 50% of your cover if a child has a covered critical illness, and £5,000 if a child dies.
  • You choose level, decreasing or increasing cover. Level and decreasing premiums are guaranteed; with increasing cover, your cover and premium rise each year in line with any increase in the Consumer Prices Index, unless you turn the increase down.
  • It pays the full cover amount once and then ends. It has no cash-in value, and it can’t be put in an Aviva Trust.
  • Aviva paid 90.7% of individual critical illness, children’s benefit and total permanent disability claims in 2025. The figure covers all its individual policies in that category, not only the Critical Illness Plan.

Who can apply for Aviva critical illness cover?

These are the rules for the Critical Illness Plan, the critical illness cover you can buy directly from Aviva. It’s provided by Aviva Life & Pensions UK Limited, and Aviva doesn’t give financial advice on it.

Age to apply
18 to 64 (on a joint policy, the upper limit applies to the older person)
Policy term
5 to 50 years, in full years
Cover must end
Before the oldest person covered turns 76
Cover amount
Up to £1,000,000
Cover types
Level, decreasing or increasing
Who it covers
You, or you and one other person on a joint policy
Conditions covered
52: 41 critical illnesses and 11 additional critical illnesses
Children’s cover
Included: the lower of £25,000 or 50% of your cover, for children aged 30 days to 18 (21 in full-time education)
Residence
In the UK with the legal right to live here, with the UK as your main home and no current plan to move abroad permanently
Health questions
Application questions about your health, lifestyle and medical history
How to apply
Directly with Aviva; for a quote by phone, call 0800 068 5549 (Monday to Friday, 8am to 6pm)

For the Critical Illness Plan, the UK doesn’t include the Channel Islands, the Isle of Man or Gibraltar.

For a quote, Aviva needs the type, length and amount of cover you want and your personal details. You must answer every application question completely, truthfully and accurately: if you don’t, Aviva may amend or cancel your policy, reduce a claim or not pay it. You also need to tell Aviva if anything you’ve told it changes before it confirms your start date.

After looking at your application, Aviva may only be able to offer cover at a higher premium than first quoted, with some benefits excluded, or both. The policy schedule it sends you shows what’s included.

If you move abroad and your main home is then in another country, you need to tell Aviva. It may need to change, reduce or remove some of your policy terms.

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What does Aviva critical illness cover pay out for?

Critical illness cover pays a lump sum if you’re diagnosed during the policy term with a serious illness the policy names. Each illness has a written definition, and your diagnosis has to meet it before the policy pays.

The Critical Illness Plan pays your cover amount as a cash lump sum if, during the policy term, you’re diagnosed with a critical illness that meets Aviva’s policy definition and you survive for at least 10 days. It only covers the illnesses the policy defines. Some conditions pay out on diagnosis; for others, the condition must have reached a certain level or you must have had a named treatment.

It pays the full cover amount once, and the policy then ends. A joint policy also pays out only once: it ends when Aviva accepts a claim for one of you. The plan doesn’t pay out if you die, but on a joint policy, if one of you dies without being eligible to claim, the cover can continue for the other person.

It isn’t a savings or investment product: it only pays out on a successful claim. If you stop paying your premiums or cancel, the policy ends and you get nothing back.

The Critical Illness Plan won’t pay out if:

  • you’re diagnosed with an illness the policy doesn’t define, or your diagnosis doesn’t meet the definition in the policy conditions
  • you’re diagnosed outside the policy term, or you don’t survive for 10 days after diagnosis
  • you die
  • your policy has ended because you stopped paying premiums, or it has been cancelled
  • you didn’t answer all the application questions completely, truthfully and accurately

Full list of conditions covered

The Critical Illness Plan covers 52 conditions. Aviva’s policy summary lists 41 critical illnesses, which pay your full cover amount, and 11 additional critical illnesses, which pay a smaller amount and leave your policy running. Here they are as the summary groups them, with Aviva’s short description of each. Where the summary gives no description, we show the main point of the definition in the policy conditions.

Aviva says this list is only a guide: the policy conditions set out the full definition of each illness and when you can claim.

Full list of conditions covered
Condition What’s covered
Critical illnesses: your full cover amount
Aorta graft surgery For disease or trauma
Aplastic anaemia Permanent bone marrow failure, diagnosed by a consultant haematologist
Bacterial meningitis Resulting in permanent neurological deficit with persisting symptoms
Benign brain tumour Resulting in permanent symptoms or requiring invasive surgery
Benign spinal cord tumour Interfering with the spinal cord and causing permanent neurological deficit with persisting symptoms
Blindness Permanent and irreversible
Cancer Excluding less advanced cases
Cardiac arrest With insertion of a cardiac defibrillator
Cardiomyopathy Of specified severity
Coma With associated permanent symptoms
Coronary artery by-pass grafts Surgery, on a consultant cardiologist’s advice, to correct narrowed or blocked coronary arteries
Creutzfeldt-Jakob disease Diagnosed by a consultant neurologist
Deafness Permanent and irreversible
Dementia Of specified severity
Devic’s disease With persisting clinical symptoms
Encephalitis Diagnosed by a consultant neurologist, resulting in permanent neurological deficit with persisting symptoms
Heart attack Acute myocardial infarction with death of heart muscle, as the definition sets out
Heart valve replacement or repair Surgery, on a consultant cardiologist’s advice, to replace or repair one or more heart valves
Intensive care Requiring mechanical ventilation for 10 consecutive days
Kidney failure Requiring permanent dialysis
Liver failure Irreversible end-stage liver failure due to cirrhosis, diagnosed by a consultant physician
Loss of hand or foot Permanent physical severance
Major organ transplant From another donor
Motor neurone disease Resulting in permanent symptoms
Multiple sclerosis Where there have been symptoms
Multiple system atrophy Confirmed by a consultant neurologist, with permanent clinical impairment
Paralysis of a limb Total and irreversible
Parkinson’s disease Resulting in permanent symptoms
Pneumonectomy Removal of a complete lung
Primary pulmonary hypertension Of specified severity
Progressive supranuclear palsy Diagnosed by a consultant neurologist, with permanent impairment of eye movement and motor function
Pulmonary artery surgery Surgery through the breastbone, on a consultant cardiologist’s advice, to replace the diseased artery with a graft
Rheumatoid arthritis Of specified severity
Severe lung disease Of specified severity
Spinal stroke Resulting in permanent symptoms
Stroke Death of brain tissue due to inadequate blood supply or bleeding within the skull, as the definition sets out
Structural heart surgery Surgery through the breastbone, on a consultant cardiologist’s advice, to correct a structural abnormality of the heart
Systemic lupus erythematosus Of specified severity
Terminal illness Where death is expected within 12 months
Third degree burns Covering at least 20% of the body’s surface area, or at least 20% of the surface area of the face or head
Traumatic brain injury Resulting in permanent symptoms
Additional critical illnesses: the lower of £25,000 or 25% of your cover
Carcinoma in situ of the breast Requiring surgery to remove the tumour
Low-grade prostate cancer With specified treatment
Additional critical illnesses: the lower of £20,000 or 20% of your cover
Arteriovenous malformation (AVM) of the brain With specified treatment
Bladder removal
Carcinoma in situ of the cervix Requiring treatment with hysterectomy
Carcinoma in situ of the testicle Requiring surgical removal of one or both testicles
Cerebral aneurysm With specified treatment
Crohn’s disease Treated with intestinal resection
Non-malignant pituitary tumour With specified treatment
Removal of an eyeball
Ulcerative colitis Treated with total colectomy

Condition names and descriptions from Aviva’s Critical Illness Plan policy summary (DA09001) and policy conditions (DA09002).

Aviva’s cancer definition covers any malignant tumour confirmed by histology, with uncontrolled growth of malignant cells and invasion of tissue. It doesn’t cover less advanced cases: for example, cancers classified as pre-malignant, non-invasive or in situ, prostate tumours unless they have a Gleason score of 7 or above or have reached a set stage, melanoma confined to the outer layer of skin, and non-melanoma skin cancers unless they’ve spread to lymph nodes or distant organs.

Some less advanced cancers that the main cancer definition excludes are covered as additional critical illnesses instead, for a smaller amount: carcinoma in situ of the breast that needs surgery to remove the tumour, low-grade prostate cancer with specified treatment, carcinoma in situ of the cervix treated with a hysterectomy, and carcinoma in situ of the testicle that needs removal of one or both testicles.

For an additional critical illness, you also need to be diagnosed during the policy term and survive for 10 days. Each person covered can claim once for each one, and the policy then carries on without reducing later payments. You can’t claim one if you’ve already claimed, or are eligible to claim, the full critical illness benefit.

Children’s cover is included. It covers your natural, step and legally adopted children, including future children, from 30 days old to their 18th birthday, or their 21st in full-time education. If a child is diagnosed with one of the critical illnesses or additional critical illnesses above, apart from terminal illness, and survives for 10 days, the plan pays the lower of £25,000 or 50% of your cover. It pays £5,000 if a child dies during the policy term, on top of any children’s critical illness payment.

Aviva accepts one children’s critical illness claim per child, and doesn’t pay for a condition that was present at birth or whose symptoms started before the child was covered. A children’s claim doesn’t end your policy or reduce what it pays later.

Aviva critical illness cover benefits & extras

Alongside the main critical illness benefit, the Critical Illness Plan includes additional critical illness benefit and children’s benefit, and joint policies accepted on standard terms can include separation benefit. Customers who buy directly also get access to the Aviva DigiCare+ app, and existing Aviva customers can get a discount.

Benefits included with Aviva policies
Benefit What it does Available with
Additional critical illness benefit The lower of £25,000 or 25% of your cover for two conditions, or the lower of £20,000 or 20% for nine others. Each person covered can claim once for each condition, and the policy continues. Available with: All Critical Illness Plans
Children’s critical illness benefit The lower of £25,000 or 50% of your cover if a child aged 30 days to 18 (21 in full-time education) has a covered condition, apart from terminal illness, and survives for 10 days. One claim per child. Available with: All Critical Illness Plans
Children’s death benefit £5,000 if a child dies during the policy term, on top of any children’s critical illness payment. Available with: All Critical Illness Plans
Separation benefit If you separate, you can split a joint policy and each take out a new single policy with up to the same cover, without more health and lifestyle questions. You can use it from six months after the start date, before the eldest person covered turns 55 and within 180 days of separating. Available with: Joint policies accepted on standard terms, when the policy schedule shows it
Aviva DigiCare+ A health and wellbeing app from Square Health, with unlimited 24/7 private GP appointments (subject to fair usage), up to eight mental health consultations and eight nutritionist sessions a year, and a second medical opinion service. It isn’t part of the contract, and Aviva can change or withdraw it at any time. Available with: Critical illness cover bought directly from 14 April 2021
Existing customer discount 10% off your new premium if you already have an Aviva-branded product and buy directly through MyAviva, aviva.co.uk or by phone. A minimum premium applies, some products are excluded, and Aviva can remove or change the discount at any time. Available with: Plans bought directly by existing Aviva customers

Through a financial adviser, Aviva sells Critical Illness+ and Life Insurance+ with critical illness cover. Critical Illness+ has extras you can pay to add: extra care cover, fracture cover, global treatment, total permanent disability cover, upgraded critical illness benefit, upgraded children’s benefit and waiver of premium. Here are some of them, from Aviva’s adviser information:

Optional extras on Aviva policies
Optional extra What it does
Extra care cover With Life Insurance+ life and critical illness cover, it pays your full cover amount plus £50,000 if you’re under 55 when you get a condition such as dementia, motor neurone disease or Parkinson’s disease that meets Aviva’s definition, or if you permanently can’t do at least three activities of daily living.
Upgraded critical illness benefit On Life Insurance+, it adds £100 a night from the eighth night in a row in hospital, for up to 30 nights, and £5,000 for each pregnancy affected by covered complications.
Fracture cover Up to £6,000 while you recover from broken bones.
Global treatment Access to medical specialists and treatment abroad for certain serious conditions, for an extra £3 a month on eligible policies. It pays up to £1 million a year for each person covered, and up to £2 million over the policy term.

How much does Aviva critical illness cover cost?

We didn’t find published price examples for the Critical Illness Plan, so we don’t show any. The way to find out what you’d pay is to get a quote.

  • Your age
  • Whether you smoke or have smoked
  • Your health and medical history
  • Your lifestyle
  • How much cover you choose
  • How long the policy lasts

Aviva says your monthly premium depends on things like your personal circumstances, medical history, policy term and the level of cover you choose. Its policy conditions say personal circumstances can include your age, whether you smoke or have smoked, your health and your lifestyle.

With level or decreasing cover, your premium is guaranteed: it stays the same for the whole policy unless you make a change. With decreasing cover, the payout falls every month, broadly in line with a repayment loan such as a mortgage, and Aviva says it’s generally cheaper than level cover.

With increasing cover, your cover goes up each year in line with the Consumer Prices Index, by up to 10%, and your premium by 1.5 times the CPI increase, by no more than 15% a year. Aviva contacts you at least eight weeks before each increase. You don’t answer more health questions, and you can turn an increase down, in which case your cover and premium stay the same for that year.

You pay monthly by Direct Debit. The policy summary includes a sample premium, but only to show how increasing cover works, so we don’t show it as a price. If you already have an Aviva-branded product, Aviva takes 10% off your new premium when you buy directly, subject to a minimum premium and product exclusions.

Our critical illness calculator can help you work out how much cover you might need before you get quotes.

Key policy terms

The main terms of the Critical Illness Plan. The policy summary gives the key points; the policy conditions set out the full terms.

Aviva key policy terms
Term Critical Illness Plan
Survival period 10 days after diagnosis
Main payout The full cover amount, once; the policy then ends
Joint policies Pay out once, when Aviva accepts a claim for one person
Death Not covered: the plan doesn’t pay out if you die
Additional critical illnesses One claim per condition for each person; the policy continues
Children’s benefit One critical illness claim per child; the policy continues
Premiums Guaranteed for level and decreasing cover; with increasing cover, they go up each year by 1.5 times any CPI increase, by no more than 15%
Missed premiums 60 days to pay; after that the policy is cancelled and you can’t claim
Changing your cover From six months after the start date; more cover means a new policy alongside the original
Cooling-off period 30 days, with a refund of premiums paid
Cancelling later Allowed, but premiums aren’t refunded
Cash-in value None
Aviva Trust Not available for the Critical Illness Plan
Tax Payouts currently normally free of UK income tax and capital gains tax
Moving abroad Tell Aviva; it may need to change, reduce or remove some terms
Compensation scheme Covered by the FSCS, which may pay up to 100% of a successful claim if Aviva became insolvent

Making a claim on Aviva critical illness cover

You can start a critical illness claim with Aviva’s online form, or by phone on 0800 015 1142 if you bought your policy from Aviva. It helps to have your contact details, basic information about your condition, your policy number and your GP’s and consultant’s contact details ready. Aviva usually pays a successful claim within five working days, and if it can’t pay, it explains why.

Critical illness, children’s benefit and TPD claims Aviva paid in 2025, across all its individual policies
90.7%
Paid on 5,586 of these claims in 2025
£388.6m
Average payout on these claims in 2025
£69,559

These figures cover all of Aviva’s individual critical illness claims, including children’s benefit, total permanent disability and Aviva Protection UK (former AIG Life) policies, not the Critical Illness Plan alone. From 2020 to 2025, Aviva paid between 90.7% and 93.5% of its individual critical illness claims (including children’s benefit and TPD) each year, including 91.5% in 2024 and 91.6% in 2023.

Of the 2025 claims, including children’s benefit, 9.3% weren’t paid: 5.2% because the policy definition wasn’t met, 3.9% because of misrepresentation and 0.2% for other reasons. Aviva says most of the claims it couldn’t pay were because the diagnosis didn’t meet the policy definition for the condition.

Cancer was the most common reason for a claim in 2025 (54.8%), followed by heart attack (8.7%) and stroke (6.7%). Aviva also paid £1,337,042 on 67 claims for less advanced cancers, and its largest critical illness claim was £1.4m.

Before paying a Critical Illness Plan claim, Aviva assesses it and asks for some important information, and it pays for any information it asks for from third parties. It relies on what it’s told: if any of the information is untrue or incomplete, it may not pay the claim.

If you’re not sure whether your condition is covered, Aviva suggests checking your policy booklet. In its 2026 claims report for advisers, Aviva says it has partnered with Macmillan Cancer Support, so someone making a cancer claim can speak to a Macmillan Clinical Nurse Specialist instead of waiting for a GP’s report, which helps Aviva settle the claim more quickly.

Claims phone
0800 015 1142
Claims from abroad (Mon–Fri, 8am–6pm)
+44 1603 603 277
Make a claim online
aviva.co.uk (opens in a new tab)
Policy questions
0800 285 1098
Manage your policy
MyAviva

Claims figures from Aviva’s individual protection claims statistics for 2025.

Aviva critical illness cover ratings

Defaqto rates each product from 1 to 5 stars. It rates both the decreasing and increasing versions of the Critical Illness Plan 4 stars in its direct standalone critical illness category and 3 stars in its standalone critical illness category. Aviva’s adviser policies, Critical Illness+ and Life Insurance+ with critical illness cover, get 5 stars.

Defaqto ratings for Aviva critical illness cover

Defaqto ratings for each Aviva policy
Policy Range Defaqto rating
Direct standalone critical illness Critical Illness Plan (decreasing and increasing) 4 out of 5 stars
Standalone critical illness Critical Illness Plan (decreasing and increasing) 3 out of 5 stars
Standalone critical illness Critical Illness+ and Critical Illness+ Upgraded 5 out of 5 stars
Level term with critical illness Life Insurance+ and Life Insurance+ Upgraded 5 out of 5 stars
Decreasing term with critical illness Life Insurance+ and Life Insurance+ Upgraded 5 out of 5 stars
Direct critical illness with life cover Quote Me Happy; Life Insurance With Optional Critical Illness 4 out of 5 stars
Level term with critical illness Quote Me Happy; Life Insurance With Optional Critical Illness 3 out of 5 stars
Decreasing term with critical illness Quote Me Happy; Life Insurance Mortgage With Opt CI 3 out of 5 stars

Ratings checked on 24 September 2026 and may have changed since. Product names are shown as Defaqto lists them. Defaqto ratings: defaqto.com (opens in a new tab)

Company-wide review scores, such as Trustpilot’s, cover all Aviva products rather than its critical illness cover. They’re in our Aviva life insurance review.

Is Aviva critical illness cover good?

The Critical Illness Plan is standalone critical illness cover you can buy directly from Aviva. It covers 52 conditions: 41 that pay your full cover amount, and 11 additional conditions that pay a smaller amount and let the policy carry on. Children’s cover is included, and premiums for level and decreasing cover are guaranteed.

The main limits are that it pays the full amount only once and then ends, doesn’t pay out if you die, needs you to survive for 10 days after diagnosis and has to end before you turn 76. It has no cash-in value, and it can’t be put in an Aviva Trust.

Through a financial adviser, Aviva also sells Critical Illness+ and Life Insurance+ with critical illness cover. Defaqto rates these 5 stars, against 3 or 4 stars for the Critical Illness Plan, and they have extras you can pay to add, such as extra care cover and fracture cover.

Whether a policy suits you depends on the conditions you want covered, how much cover you need and for how long, and whether you also need life insurance.

Pros

  • 52 conditions, including 11 additional ones that pay a smaller amount and leave the policy running
  • Children’s critical illness and death benefit included
  • Guaranteed premiums on level and decreasing cover
  • Increasing cover that rises with the CPI, with no new health questions
  • Separation benefit can be included on joint policies accepted on standard terms
  • Access to the Aviva DigiCare+ health app, a non-contractual extra

Cons

  • Pays the full cover amount once, then the policy ends
  • Doesn’t pay out if you die
  • Cover must end before you turn 76
  • No cash-in value
  • Can’t be put in an Aviva Trust
  • Defaqto rates it 3 or 4 stars, against 5 stars for Aviva’s adviser policies

Aviva critical illness cover policy documents

Aviva’s critical illness page links to the Critical Illness Plan policy summary and policy conditions. The summary covers the key points; the policy conditions give the full terms and the definition of every condition. Aviva says these are its current terms, and if you already have a policy, your own terms may be different.

Documents are published by Aviva and open on Aviva’s website. Aviva may update them — the version you receive with your policy is the one that applies.

How Aviva critical illness cover compares

Critical illness policies differ in the conditions they cover, how they define them, whether they make smaller payments for less serious conditions and whether children are covered, so it’s worth comparing the definitions as well as the price.

When you compare policies, check how many conditions pay the full amount, how the main ones such as cancer, heart attack and stroke are defined, how long you need to survive after diagnosis, what children’s cover pays and whether premiums are guaranteed.

On the Critical Illness Plan, 41 conditions pay the full cover amount and 11 additional conditions pay the lower of £25,000 or 25% of your cover, or £20,000 or 20%. You need to survive for 10 days after diagnosis, children’s cover pays the lower of £25,000 or 50% of your cover, and level and decreasing premiums are guaranteed.

Aviva’s other routes work differently. Life Insurance+, sold through advisers, can combine life and critical illness cover in one policy: it includes death, terminal illness and critical illness benefits, covers 32 critical illness conditions and two additional conditions as standard, and a single or first event joint policy ends when Aviva accepts a claim for one of the main benefits. Quotemehappy.com, a trading name of Aviva Life & Pensions UK Limited, sells a Critical Illness Policy you can apply for with its life insurance: it covers 33 critical illnesses, needs 21 days’ survival after diagnosis and goes up to £500,000.

If you want life insurance as well, how the two are linked matters. Aviva explains that on a joint policy, if your critical illness cover is independent of your life insurance, your life cover continues for both of you after a critical illness claim as long as you keep paying; with integrated life and critical illness cover, life cover ends for both of you once the claim is paid.

Our critical illness calculator can help you estimate how much cover you might need.

Our guide to critical illness cover explains how this type of cover works and lists the insurers in our reviews that offer it, alphabetically.

Other insurers’ critical illness cover guides

Read our full Aviva life insurance review, or see all our insurer reviews.

Aviva critical illness cover FAQs

The Critical Illness Plan covers 52 conditions. 41 pay your full cover amount, including cancer (excluding less advanced cases), heart attack, stroke, multiple sclerosis, motor neurone disease and dementia of specified severity. 11 additional critical illnesses, such as carcinoma in situ of the breast and low-grade prostate cancer, pay a smaller amount. The full list of conditions is above.

No. The Critical Illness Plan doesn’t pay out on death. On a joint policy, if one of you dies without being eligible to claim, the cover can continue for the other person.

Aviva’s direct Critical Illness Plan is standalone critical illness cover and doesn’t pay out if you die. Aviva’s direct life cover is a separate policy, the Life Insurance Plan.

Through a financial adviser, Life Insurance+ can provide life and critical illness cover in one policy. Quotemehappy.com, a trading name of Aviva Life & Pensions UK Limited, lets you apply for a Critical Illness Policy at the same time as its Life Insurance Policy, but not later. They’re separate policies, so both can pay out.

It depends on your personal circumstances, medical history, the policy term and the amount of cover you choose. Level and decreasing cover have guaranteed premiums. If you already have an Aviva-branded product, Aviva takes 10% off your new premium when you buy directly, subject to a minimum premium and product exclusions.

We didn’t find published price examples, so the way to find out what you’d pay is to get a quote.

Yes. The Critical Illness Plan automatically covers your children from 30 days old to their 18th birthday, or their 21st in full-time education. It pays the lower of £25,000 or 50% of your cover if a child is diagnosed with a covered condition other than terminal illness, and £5,000 if a child dies. It doesn’t cover a condition that was present at birth.

10 days. The full critical illness benefit, the additional critical illness benefit and children’s critical illness benefit all need the person diagnosed to survive for at least 10 days.

The Critical Illness Plan pays its full cover amount once, and the policy then ends. Before that, each person covered can claim once for each additional critical illness, and you can claim children’s critical illness benefit once for each child. These claims don’t end the policy or reduce later payments.

Use Aviva’s online claim form or, if you bought your policy from Aviva, call 0800 015 1142, or +44 1603 603 277 from abroad (Monday to Friday, 8am to 6pm). If the claim is successful, Aviva usually pays within five working days.

Aviva paid 90.7% of individual critical illness, children’s benefit and total permanent disability claims in 2025, across all its individual policies. The average payout on these claims was £69,559.

Yes. If you cancel within the 30-day cooling-off period, Aviva refunds your premiums. You can cancel later, but you won’t get a refund, and the policy has no cash-in value.

Aviva says that in the UK its payments are currently normally free of personal income tax and capital gains tax. It recommends independent financial advice, because your circumstances can affect your tax position and tax rules may change.

Critical Illness+ is standalone critical illness cover that Aviva sells through financial advisers, as a single or joint policy. Defaqto rates it, and its Upgraded version, 5 stars.

This guide is for general information only. Life Cover Quotes does not endorse any specific insurance company or policy.

Sources

The facts on this page come from these sources.

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